The idea for CakeDrop is born. Anna is working in the City and recognises that despite the fact that London is home to some of the best bakeries and cake shops in the world, so many workplace occasions are still celebrated with supermarket cake.
Anna leaves her job to set up CakeDrop in a bid to combat Colin the Caterpillar culture in the workplace, and connect Londons’s office workers with the scores of incredible independent bakeries around the Capital. A decision is made to keep CakeDrop flavours a surprise on the day, allowing offices to enjoy a range of unique and exciting cakes rather than being tempted to go for the same flavours every time. CakeDrop's first website is launched with the ability to schedule cake deliveries in advance, saving time and hassle for office managers.
CakeDrop officially launches operations, with the help of a purpose built CakeTrike and eight inaugural partner bakeries - Victoria Yum, Sweet Tooth Factory, SE Cakery, CakeFace, Love Rosie, Bake It Til You Make It, Piff Paff and Butter Beautiful. The concept of CakeDrop is getting so much positive feedback, tangibly so from the sheer amount of excitement when cakes begin to arrive in offices. CakeDrop is shortlisted for London Evening Standard's Hottest Food Entrepreneur, and features in City AM, British Baker, and BDaily.
CakeDrop responds to feedback that offices would like to use the platform to send cake to clients, candidates and friends. We updated our website with a ‘send cake to another office’ function. CakeDrop is named as a Canon Small Business Hero. WeWork Spitalfields & Work.Life London Fields enjoy the very first CakeDrop pop-ups!
Luminary Bakery, Cake Empire and Pearl and Groove come on-board as new CakeDrop bakery partners, expanding our range of awe-inspiring bakes. CakeDrop launches a Kickstarter campaign to help it reach more hungry offices and kick-start an exciting new phase of growth. We are overwhelmed by the support we receive and successfully surpass our funding target as a result of CakeDrop friends and enthusiasts.
CakeDrop expands its delivery zone to reach more offices and upgrades to a brand new, sparkly website with the help of Delivered Social. CakeClub is launched to meet the demand for a monthly subscription based cake delivery service. Watch this space…