OUR AWESOME BAKERY PARTNERS
London’s Best Independent Bakeries
Founded by Kiersten Donohue in 2009, Victoria Yum bakes 7 days a week from its bite-sized bakery in Hackney Wick. In between supplying the likes of Harrods, Selfridges, Fortnum & Mason, and CakeDrop, Victoria Yum is open to the public Wednesday-Saturday 10am-4pm for treats that include brownies, cookies, cupcakes, loaf slices, muffins and small bites. Saturday is BIG, with a spectacular display of showstoppers, served alongside artisan coffee, tea and soda. Find Victoria Yum at Mainyard, Hackney Wick, E9 5LN – alongside GROW, Bar 90 and event space 92-94.
Luminary Bakery is a social enterprise that uses baking to empower women from disadvantaged backgrounds, taking them on a journey to employment and entrepreneurship. Founded by Alice Williams in 2013, Luminary has since gone on to make headlines with its delicious bakes and incredible social impact. Luminary was even featured by HRH Meghan Markle in her 2019 guest edition of Vogue. Treat yourself and support the Luminary cause by visiting their cafes in Stoke Newington and Camden.
SWEET TOOTH FACTORY
Sweet Tooth Factory was founded by Kaelie Akaraskul who started her baking journey back in Thailand with a tray of brownies given to her cousin to sell at work. One tray led to another and before long orders were flying in. Realising her passion lay in baking, Kaelie moved back to the UK to set up Sweet Tooth Factory in 2009. Since the early days of selling cakes at local food markets, Kaelie’s scrumptious bakes have made their way into a host of independent cafes and restaurants across London, as well as being stocked in Whole Foods Market. Find Sweet Tooth Factory at Southbank Centre Food Market every weekend.
GREEN FOX BAKERY
After 10 years climbing the corporate ladder, born-and-bred Londoner Claudia Fox (nee Green) finally decided to take the plunge and follow her dreams as a full-time baker. Setting up Greenfox Bakery in 2019, Claudia now makes other people’s wildest cakey dreams come true with her bespoke bakes for weddings and celebrations. Greenfox is also a UK pioneer of the US-famed Brookie (brownie x cookie) – the best baked hybrid since the Cronut.
Two Brazilians and a Scotsman once shared a dream… and together united to form Storytime Bakery. That’s how it all began for founders Fabio, Vinny and George, who now bake daily from their multi-award-winning bakery in West Kensington. Specialising in vegan, gluten free and dairy free cakes, Storytime use only the finest quality ingredients (and an extra pinch of care and attention)!</p> <p>For more of Storytime’s artisan goodness, visit their sister business and coffee roastery, Chapter Coffee, at 137 North End Rd.
Venezuelan duo, Dani & Vane, founded Vida Bakery back in 2015 after co-founder Dani (coeliac and vegan) struggled to find sweets options for her dietary needs. After developing a series of gluten, egg and dairy free recipes and featuring at pop up shops around London, Vida finally opened the doors to its very own space in 2018. Nestled in the heart of Brick Lane, Vida Bakery’s colourful cafe is open 7 days a week for an array of free-from cakes, cupcakes and coffees.
CUPCAKES AND SHHHT
Cupcakes and Shhht was started in 2012 by friends Cait and Soph, who in their early 20’s with no responsibilities or worries, shared a burning desire to be free to follow their dreams! Since first launching their vegan cake business in Camden Market, Cait and Soph have gone on to open We Are Vegan Everything – a Bali-inspired vegan cafe in Hackney. Visit WAVE 7 days a week for a delicious menu of sweet and savoury bites, fresh coffee and juice, and a spot of yoga.
PEARL AND GROOVE
Founded in 2013 by Serena Whitefield, gluten-free bakery Pearl & Groove began in Serena’s flat, where she would bake for small cafes and delis, food markets and the many festivals she toured around the UK. Today her shop on Portobello Road is open 7 days a week from 12pm, with a gorgeous menu including cakes, healthy brunch dishes, vegan salads and rainbow lattes. Pearl and Groove believe in keeping fit, healthy and happy – not obsessing or worrying about your body and just enjoying a proper piece of cake when you want it.